Challenge

How to launch a service that few people have heard of?

Resonant Heart, as a newly formed business, was looking for help bringing their presence into the world. We were asked to help with brand position, identity and clarification of offerings.

Solution

Through our work shop we discovered that the essence of Resonant Heart is helping people find inner balance and harmony so they can live in it more consistently. From client interviews a common thread was that the services helped them release emotional and/or physical traumas. People valued the use of resonant sound instruments because they are non-invasive. A common language use by clients was that Resonant Heart helped them “tune in” to themselves at a deep level.

Result

We helped Resonant Heart position their value as “helping people find their sound.” The logo, tagline, and brand guides created for Resonant Heart all embody and reflect this position.