Simple [big] Services

50 Minute Sprint

Have a business challenge you can’t get past?

We all get stuck. Sometimes all we need is a new perspective to help us break through. In 50 minutes I believe I can help you course correct to save time, energy, and money. Let’s get you heading toward full speed ahead.

Strategy Tailwind

Considering DIY strategy because of budget?

This one is for the new or small business owner who is ready to dive into brand strategy while working with the reality of a founder’s budget. Have you watched too many hours of pre-recorded instruction yet are still confused? Strategy Tailwind is a live video course designed to put the tools in your hands so you can flex your self-starter strengths, save money, and get 1-on-1 guidance.
NO TO: Stress, delay, & confusion.
YES TO: More fun, guidance, action, & results.

  • For Soloprenuers, early-stage founders, & small business owners who recognize the value of a cohesive brand and want a live interactive education experience.

    I’ve tried all the options. Here’s what I’ve found:

    • DIY with no guide is the most stressful in the short-term and the more expense and time consuming in the long-term. DIY works for changing a lightbulb but not strategy.

    • YouTube promises yet rarely delivers clarity and actionable results. Especially in business. YouTube videos are designed to be less than the full story. This is the whole point and model of that platform.

    • Pre-recorded courses are immediately outdated and never satisfy. This is why there are a massive quantity of post-course Q&A resources on private blogs, youtube, social, etc. I answer questions in the moment so you can learn and apply immediately.

    • A.I. absolutely aids in research efficiency but cannot help you properly aim your queries and effectively apply the response. Let’s work together and I’ll help you use A.I. more effectively.

    Strategy tailwind lets you leverage your DIY strengths with the addition of expert guidance in 1-on-1 or group settings.

    • Guidance with Clear Actionable steps

    • Structure and Accountability

    • Lower stress.

    • Lower cost.

    • High value guides, templates, & documents.

    • Expert strategy process to grow with.

  • Meetings are conducted virtually.

    STEP 1) We’ll kick off with a discovery call. (Hit that “Schedule my tailwind” button). We’ll spend 30min getting to know each other and ensuring that this is the best option for you and your brand. I’ll walk you through the whole process so it’s fresh in your mind and if we agree this is a good fit, we’ll move on to step 2.

    STEP 2) We’ll meet for roughly an hour, once weekly, for 6-weeks. During each hour long meeting, you’ll receive a short strategy lesson and weekly assignments. Assignments are intentionally spaced out to reduce stress and to force reflection at each step of the process. I’ll offer feedback and guidance before delivering the next lesson and assignment.

    STEP 3) At the end of 6 weeks you’ll have a powerful brand strategy and process that you can growing with until your ready for next steps.

  • This done-with-you process drastically reduces your cost while still delivering a powerful and actionable brand strategy.

    STRATEGY TAILWIND OPTIONS:
    One-on-One: $3,000
    Group Style: $800/person (4 participants per session).


    Includes:

    • Each session requires 6 weeks of commitment.

    • 7 × Video meetings.

    • Frameworks that you can use again and again as you grow.

    • A brand strategy you will feel proud of.

    • Confidence in understanding your target audience.

    • Clear understanding of your competition and how you differ.

    • Strong resolve in the true value your business offers.

    • Guide, templates, documents, and recordings of each session that you can take and refer back to.

    • Next steps suggestions.

    • Ongoing feedback and support.

Brand Strategy

When was your last wholistic brand audit?

In this done-for-you full service strategy intensive I’ll do the deep dive analysis with company interviews, audience research, and competitive analysis. I’ll help you understand why people seek your brand, what value your brand has, what aspects of your brand are most recognized, why and when people recommend you, and much more.

  • For those who understand the value of getting an outside perspective. In your business, you are deep in it every day. Your teams are deep into their tasks driving to meet deadlines and hit goals. It’s hard to see the world with fresh eyes when you are at full speed. The controls are in your hands, I am here to offer perspective, a different point of view, and a few new suggestions for you to consider as you address your challenge head on.

  • Strategy is an adventure and every adventure takes a different path. I am happy to work with you to meet your specific needs and we will flush all of this out in an initial discovery call prior to beginning any work.

    That said I there are 5 core phases that I typically incorporate into my strategy process.

    • Phases 1 - kickoff meeting, process overview and gathering of any relevant company background, aspirations and perceive challenges.

    • Phase 2 & 3 are designed to gain a clear understanding of your consumers and competitors. To that end, customer interviews are a critical part of this phase. Where other strategy experts either do not do customer interviews or offer a few select interviews, I go deep by including up to 20 customer interviews in my base pricing. I will also analyze and map your competitive landscape with up to 6 competitor audits.

    • Phase 4 is a dive deep into your company. Including a half day company workshop.

    • Phase 5 - Pulling it all together into a recommended strategy.

    • Strategy document with supporting analysis.

    • Up to 20 x Customer interview transcripts.

    • Up to 6 x Competitor Audits.

    • Workshop Insights and/or any insights gathered from 1-on-1 company interview.

  • Strategy at this level is frequently requested in order to solve a specific brand problem. Specific problems can require a custom process to find a solution.


    Starting at $11,200 for a foundational strategy.

    I invoice as follows:

    • 50% up front (~100% of research phases 1, 2 & 3)

    • 35% upon completion of phase 4.

    • Balance at project completion (final deliverables)