CASE STUDY

Kim DeYoung

In collaboration with New Leaf Graphic Design.

SERVICES PROVIDED
• Brand Strategy
• Tagline Creation
• Mission and Vision Statement Development
• Positioning
• Brand Story
• Custom Brand Design
• Logo Design
• Brand Guide

Challenge

As an author and coach, Kim’s focus is helping people make meaningful, life altering choices. She needed a way to clarify the brand’s message so that it could be easily articulated and give her a lens through which to view her company and promote her new book and her coaching services.

Solution

We reframed the concept of “choice making” from being one that can feel heavy and daunting to one of adventure and excitement. 

Through our brand strategy workshop we were able to clarify and distill Kim’s messaging in such a way that the value and the benefit would more clearly resonate with her audience. We created the foundation of her brand’s visual platform with a logo design, fresh color palette, new font choices and a style scape to help guide the creation of visuals as she moves forward. We also provided her with a Brand Guide to help ensure that moving forward her brand is communicated consistently and recognizably.

Results

Kim’s social media following and book sales are increasing. She now has clarity around how to promote herself in her written and verbal messaging as well as her external communications and she is adding even more in person classes and speaking events to her calendar.