BRAND ADVISING

Strategy for the adventure ahead.

SIMPLE [big] IDEA

David Paquette integrates business, brand strategy, and marketing philosophies to help business leaders communicate brand value with clarity and ease. Every business adventure comes with challenges – the Simple [big] Idea approach will guide you to feeling great about the daily decisions you need to make for your brand by helping you define what makes your brand relevant, distinct and cohesive.

Business owners, leaders and brand managers have found that our brand work re-ignites their fire. They experience renewed motivation and they are better equipped to move forward effectively and efficiently, day in and day out, while remaining in alignment with their long-term brand vision.

Kind words from clients.

”As small business owners it is hard to define the line between our brand and ourselves. David has helped us understand our brand in the eyes of our customers, allowing us to focus our messaging on what is both genuine and resonant.”
- Bree Breckel & Eric Weninger
Co-founders of Embark Maple Energy

”Working with David was unlike any brand experience I've participated in before. The depth, time, insight and wise perspective that was brought to our work shone through in every meeting and presentation. I finally felt that my work was seen and understood in a way that I was not able to do. The result was a very comprehensive brand road map that will serve my business well now and long into the future.“
- Nancy Sheed, Owner, Sheed Communications

”David took my storm of swirling ideas and refined them into a clear vision, message, and actionable steps, and for this I am deeply grateful!“
- Nina Smock, Founder at Resonant Heart

”This is so incredible! I can’t get over what you have created. Every part of this has been so much fun. I can feel through all of this your heart, your talent, your love and your creativity.”
- Kim DeYoung, Author & Thought Leader

”You captured the essence of it, which I was personally feeling was missing. I really see the value in what you do. This would take me 10 years if ever. Most incredible gift ever. “
- Lisa Roberts Hurd, CEO & Founder Lisa’s 1973

DEFINE THE DESTINATION.

THEN DESIGN THE BOAT.

Define, Align, [re]Design.


Designing a winning brand strategy requires genuine interest and curiosity in discovering who you are & who you are for.


Define

Map the terrain before setting course.
I want to understand the nature and scope of the challenge you’re facing, what outcome you are hoping for and what specific barriers might be impeding progress toward that outcome. Let’s dive in! Brand leaders have said even the simple act of helping me understand the details of their industry and their chosen place within it has helped them see a desirable path more clearly.

Align

Strong brands have a clear belief system and rigid set of values.
Similar to repeating a mantra, alignment is about finding a guiding voice that helps direct you and your teams. Disciplined and purposeful decisions are guided by strict adherence to a system of beliefs and values. Alignment also puts your brand onto the same mental pathway as your buyers. When your audience assigns significant meaning to your brand as being in service of their aspirations, they will repeatedly recall your brand at time of purchase.

[re]Design

Not every business I work with needs edits to their brand’s identity. The outcome of our brand strategy work will provide pathways for how to more effectively think about and apply the brand identity that you already have. In cases when new brand elements or edits are advised, I collaborate with a constellation of creative experts that I (or you) trust and support to ensure all of your brand touch points are cohesive. 

WHAT IS YOUR [big] IDEA?